Crafting an illustrative icon set design system for Sift embodies a strategic endeavor aimed at securing a uniform expression of our brand identity, voice, and visual persona across a spectrum of digital platforms. This thoughtfully assembled collection of icons stands as a visual cornerstone, offering a unified and easily recognizable language that underscores the unique attributes of the Sift brand.
These icons are purposefully designed to visually communicate concepts within the Trust & Safety industry and its related sectors. Each icon serves as a visual narrative, encapsulating ideas and themes pertinent to our engagement with these industries, ensuring clarity and resonance in our visual communication strategy.